Sun and wine have always been connected in the history of Korčula. Due to the Mediterranean sunshine, Korčula and Pelješac wines have a specific quality and aroma. The ancient Greeks who founded their colony Korkyra Melaina did not only establish a commercial and cultural center but also planted vines which have since produced wines esteemed all over the world.
The elegant jugs, called Oinohoe, from which the ancient Greeks enjoyed this natural liquid can be found in the museum of Korčula. The Greek writer Athenaios wrote twenty two centuries ago about the high quality wine produced on the Dalmatian island of Vis, Hvar and Korčula. In addition to these artistically designed jugs, the coins which have been excavated with various symbols connected with wine and vine growing are a testimony to the importance of wine for the economic life of the ancient inhabitants of Korčula and other Greek colonies; these coins can be seen in the numismatic collection of the Abbatial Treasury in Korčula, remnants of the centuries-long tradition of producing what was both an intoxicating drink and an important source of economy prosperity. One of the most beautiful stone columns in the Korčula cathedral of sv. Marko bears vine leaves cut into its capital. Wine is thus present not only in secular objects but also in artistic works and religious symbols.
Climatic and geographic conditions have enabled the growing of high-quality vines on the vine-growing area of Korčula and Pelješac, and modern wine cellars guarantee the individual farmers not only a standard wine quality but also the purchase of their grapes. The Mediterranean climate, with its rather long, hot and dry summers and mild, short and windy winters with frequent rain as well as abundant sunshine, produces wines rich in dry extract and alcohol. The favorable climate and good soil in Korčula and Pelješac, give the wines a harmonious relation between their ingredients; alcohol, acid, minerals, tannin, colored matter, proteins, vitamins.
The tradition of vine growing by Romans and later by Slavs has produced numerous objects of artistic value. The stone presses (prese) from which wine was squeezed, the amphoras, from the sunken Roman galleys in the Korčula-Pelješac channel, the vine motifs on the Bogomil tombs, and decorations on religious monuments and household objects testify to the tradition of winemaking in the Korčula and Pelješac region and to the cult of wine produced in this area and its being treated as a sacred liquid. The statute of the town and island of Korčula of 1214 contains strict rules protecting the vineyards.
The luring call of the Korčula-Pelješac wines could be resisted even by the legendary heroes Antenor and Odysseus on their travels in the distant mythological past. Mythology has passed into history and to the present and the Korčula and Pelješac wines are waiting for their future conquistadors who will come to enjoy, together with the people from their region, this eternal liquid - a compound of sun, soil and effort.